Is often Buying Reviews an Ethical Business Practice?

As soon as you throw around words like “Ethical”, I get ready for a lecture on morality and religion. That isn’t the intent of this article. However I will provide you with a sliding scale and might impose your own sensation of ethics and morality to find out which end of that scale you are comfortable to. I am quite convinced that ethics is a sliding scale affected by Risk, Reward and Determination.

Risk = Likelihood of punishment

Reward = Length and width of the prize
Motivation = Emotional drive derived from positive or negative circumstances.

As an example, if you ask most people when would eat food from a dumpster, most would say “Hell No”. However, as your hunger grows and your alternatives for something better recede, your willingness to partake belonging to the dumpster dining experience will grow.

When it for you to reviews there could be the obvious question with the will reviews do for me. I believe there are four primary benefits for reviews:

1. Ego boost for the business owner. “They like me!, They really like me!”

2. Social signals to the motors like google that people are engaging with organization. This tends to effect ranking to small degree. google reviews

3. A visual indicator that makes your business listing stand out. Your market instance of a Google listing, five yellow stars occur after you get 5 reviews that makes your maps listing more noticeable and more preparing get clicks or calls.

4. Positive affirmations to your new potential customers that others have found what you provide to be of benefit.

Obviously, the fourth is the primary factor of rates. 60% of online shoppers look at reviews before making a decision. Refer to link at the foot.

Most business owners already know this. So, reviews are something that business owners want. However, I a lot of confusion about that reviews should be placed and how much value and weight they carry. The key value is by considering credibility from customers and possibly search engines. Here are where most of testimonials sing end up and the value that they carry.

Company Website: Written Review – This type of review carries no weight with search engines and very little credibility with potential because everyone knows you control the website and you can put anything knowing on their regardless of the truth of the statement or if consumer is a real person or should not.

Company Website: Video Review – This carries more weight with your clients because people can see that it is a real person and not just a creation of your imagination. They still don’t know when this person is actually a customer of yours or just an excellent friend that owes you a favor, but it looks more realistic. Many times these types of reviews are good for most a specific product page or the page that discusses a service you provide.

Google Plus: This will carry more weight with potential customers because they know you can’t delete a bad review and it is slightly difficult to fake the comments on.

Yelp: This sometimes carry more weight than Google reviews because it is even harder to fake these reviews and you cannot delete bad reviews from this discussion forum. This review platform carries a lot of credibility with Google as well. Yelp has a loyal following and there are tons of of people who use that rather than a search engine.

Facebook: It excellent to have the stars and a written review on Facebook because there are loyal Facebook followers that give this platform credibility. Even though you can’t delete bad reviews from Facebook, it is not really well-known fact.

Yellow Page or Dex: It great to have a minumum of one review on this platform because it tends to influence that group of people which like to that search tool.

Other places which you might want to have reviews include: Citysearch, Manta, Superpages, Kudzu, Best of the Web, and Ddd. If you can get reviews on Angie’s list those are pretty solid because considerable nearly impossible to fake.
Now that fretting or constant the value of reviews and in order to put them you are address the original question of a person “pay” for men and women?

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